Can the Room Visualizer be used with a mobile device?

Yes, you can take a picture of your room with your mobile device (tablet or cellular phone) and try the Room Visualizer.

Does Room Visualizer technology allow me to see the floor when my uploaded photo has multiple pieces of furniture?

The advanced technology of the tool allows you to see very well what your decor would look like with the selected Lauzon floor. However, the Room Visualizer’s algorithm may not recognize some small details which may be deleted.

What types of samples can we order online?

The samples available online are 10 inches. They give a better preview of the color, but not the final appearance of your floor considering the natural characteristics of the wood and the dimensions.

How much is the shipping fee?

Shipping is $19.99 for a set of 5 samples.

If you order less than 5 samples, the shipping fee will still be $19.99. If you order from 1 to 5 additional samples, you will have to pay an additional $19.99 for delivery.

How long does it take for the samples to arrive?

Canada:? 2 to 7 days
United States:? 3 to 8 days

What is the price of samples?

The samples are free.

Choosing and buying the right Lauzon hardwood floor

Specificities of the Bianco hardwood floor

The wood color variations have an effect on the specific hue characterizing the Bianco Hard Maple hardwood flooring. Therefore, it is not uniform. The Engineered?NextStep 5 3/16’’ flooring features more?color variations and wood natural characteristics?than other products available in this color.

Should Bianco color boards need to be replaced following their initial installation (i.e. after localized damage), it is possible that the newly installed boards don’t show the exact same color tone.?It is possible that a slight difference persists over time considering the nature of the coloration process, along with the natural variability of the wood itself. Therefore, Lauzon does not warranty the complete seamless reproducibility between production lots for the Bianco color. That is why we recommend you order 5% extra when you buy your Bianco hardwood floor.

Can using the Ultra-Fresh additive lead to the growth of highly-resistant bacteria?

No. Well aware?of the possibility that prolonged exposure to bacteria, even through an antibacterial agent, can spread highly-resistant bacteria, Ultra-Fresh manufacturers periodically change the additive version so as to prevent this possibility.

What is the composition of the antimicrobial Ultra-Fresh additive?

The Ultra-Fresh antimicrobial additive is incorporated and polymerized into the finish. It therefore cannot be separated or integrated by humans, causing a reaction. We add it to our Titanium finish to reduce potential microbial and bacterial growth on the floor’s surface.

Active agent: Many people are concerned about triclosan, which Ultra-Fresh has never contained. Instead, this technology uses octylisothiazolinone (OIT), licensed by Health Canada and the Environmental Protection Agency (EPA) in the U.S.

Do your hardwood floors contain an antimicrobial agent (Ultra-Fresh or Microban)?

Yes, our Titanium finish (with and without the Pure Genius agent) contain tue Ultra-Fresh antimicrobial additive.

Which adhesive should I use to install my Lauzon floor?

The end user and the installer are responsible to select the proper adhesive and the moisture barrier (if needed and sometime combined) to ensure that your engineered Lauzon floor to perform properly. In any case Lauzon will be responsible for the performance of these products. Any claims concerning the performance of these products will need to be submitted to the manufacturer of the products.

Lauzon recommends that the adhesive respect the followings:

  • That it can be used for the installation of this type of Lauzon flooring product (size, composition and construction);
  • That it is supported with a complete adhesion warranty;
  • That it contains no or low VOC (volatile organic compound);
  • That (if needed) can be used in combination with radiant heat floor.

In the case of a sealer-adhesive (1 + 1 or 2 in 1 products) Lauzon recommends that they respect the followings:

  • That it can be used for the installation of this type of Lauzon flooring product (size, composition and construction);
  • That they don’t allow any moisture emanation in excess of 4.5 pounds (4,5 lb/1000 pc/24 h) per the ASTM 1869 calcium chloride test method;
  • That it is supported with a complete moister barrier warranty;
  • That it is supported with a complete adhesion warranty;
  • That it contains no or low VOC (volatile organic component);
  • That in the case they are two different products, they are compatible together;
  • That (if needed) can be used in combination with radiant heat floor.

Lauzon recommends following these products manufacturer installation guidelines, especially when it comes to the trowel to use.

What are the benefits of hardwood versus other types of flooring?

Hardwood floors are a very sound investment for your property. While the initial outlay can be higher than some other sorts of flooring, hardwood floors are remarkably durable, comfortable, beautiful and can even improve the air quality of your home. Hardwood floors are a natural product derived from renewable sources that are sustainable. No other material can replicate their natural warmth and beauty.

What is a Janka rating?

The standard assessment of a species’ hardness is the Janka Test. The following Janka scale shows the relative hardness of each wood species. For normal residential use, the wood hardness is not usually a critical decisive factor. Manufacturers have no control on species hardness, it’s natural.

Click here to learn more about hardwood floor hardness and the Janka Scale.



How important is the hardness of the wood?

Wood hardness can be an important factor, but the quality of the finish is even more important. With our Titanium finish you will have a crystal clear surface at highlight the natural warmth of the wood, even in low lustre gloss levels, while providing unsurpassed abrasion resistance. The Titanium finish is dynamic flex, that means the finish will bends and resists cracking when everyday objects fall on the floor.

Aluminum oxide finishes (which are the industry norm) are more brittle and tend to crack when everyday items fall on the floor. When cracking occurs, water penetrates into the wood creating ugly black stains in the wood. Lauzon Titanium finish is more flexible and provides superior protection and keeps your floor looking great over time.

Click here to learn more about wood hardness.

What is the best color to avoid apparent scratches?

The lighter your wood is, scratches and dust will be less visible on your floor. Also, choosing hardwood flooring with a lot of character tends to have the same effect.

What’s the difference between solid and engineered floors?

Lauzon prefinished solid flooring is unmatched for its extraordinary beauty and timeless elegance. This type refers to?100% wood and can be sanded up to 3 times and refinished over the years if needed. Due to the organic nature of this?material, solid hardwood is more susceptible to environmental changes. The precise milling and expert craftsmanship of?a Lauzon solid hardwood floor will ensure a problem-free installation when installed on and above grade level.

Lauzon prefinished engineered flooring combines the classic appearance of solid hardwood with the added benefit of technology to create more stability in any area of your home. They are generally faster to install. They offers greater stability under humid conditions such as in kitchens. They are suitable for condominiums and basements and any installation over a concrete slab. They allows for wider and longer planks which is sought after in expansive spaces. Certain Lauzon engineered constructions are available with a square edge or perfectly milled Micro-V edge. They are radiant heat compatible.

What are the different installation options?

There are four basic installation techniques for hardwood flooring.

  • Nailed & Stapled – the boards are fastened to a plywood subfloor using cleats or staples.
  • Glued down – the boards are glued to the subfloor with a special wood flooring glue.
  • Floated – the boards are glued to each other, but not to the subfloor below. The entire floor ‘floats’ on a cushioned underlay.

Can I install hardwood floor over an infloor radiant heating system?

Lauzon engineered floors are approved for use over radiant heat. However it is important to respect the recommended temperature levels to avoid damaging the floor.

What is Sunshield? And is it on all of your floors?

Most Lauzon hardwood floors with Titanium Finish have an integrated protection against the harmful yellowing effects of the sun called Sunshield. This UV protection is especially important in natural or very light shades in species like Hard Maple, Red Oak, Yellow Birch and Red Birch which are the most prone to yellowing.

Click here to learn more about our Sunshield protection.

However, some species such as Black Walnut, Brazilian Cherry, Santos Mahogany and African Sapelli attain a darker, richer and intense hue over time depending on the amount of light the hardwood floor is exposed to, which is highly desirable. This phenomenon, called oxidation or maturation, is inherent to the wood species.


What does torrefied or thermally modified wood mean?

Thermally modified wood – also known as roasted or torrefied wood, gives everyday species a richer hue, similar to that of exotic wood species. Unlike surface stains that color and protect only the surface layer of the wood, torrefaction affects the wood entirely through to the core. That means torrefied wood can be processed, cut or sanded without losing any of its properties. Cut ends remain protected, and scratches and cracks are much less apparent and are lighter.

What is Time Worn Flooring?

Conventional hand scraped hardwood provides an intense texture to hardwood floors. The aggessive scraping that gives it its high lustre can sometimes cause clothes and fabric to snag. Lauzon wanted to offer a new direction in hand-scraped hardwood — something with a more subtle pillowing and a lower gloss level. It gives the wood a turn-of-century look, reminiscent of wood planks on a barnyard door and that is why we have adopted the term ‘time worn’.

What is Wire-Brushed Flooring?

Wire brushing a floor involves brushing the wood with large rotary wire brush causing the wood grain to open up and resulting in a two-toned look and a unique texture. Not all wood species are suitable for wire-brushing, the most common species is oak, both red and white. It is not only a product that looks great, but textured hardwood offers many practical benefits. For the builder, it helps minimize the appearance of damage caused by tradesman during home construction. And for the consumer, a textured floor is a lot more forgiving than smooth surfaces to the hazards of everyday life. Kids rough-housing and pets can damage a smooth, high-gloss hardwood floor.

What about Lauzon imported products?

Lauzon Urban Loft and Homestead series are imported products that are manufactured in third party partner mills under constant coaching and supervision by Lauzon’s engineering team. These series?are designed in Quebec and manufactured in order to achieve or exceed Lauzon’s recognized high quality standards and technical specifications. Both series feature our proprietary Titanium finish which is the ultimate finish on the market; the top layer is made out of dry solid sawn lumber; they comply with the CARB2 regulation and they are made out of hardwood harvested according to the strictest environmental standards.

When we decided to partner with a third party, we looked around the world and identified overseas qualified producers that would be able to produce these textured hardwood floors that would meet our strict quality standards in a sustainable fashion. The partners we chose benefit from world-class facilities filled with ultra-modern equipment with which they produce engineered hardwood flooring with excellent performance. We have long term agreements with these partners and put so much trust in them that we are calling these products our own and do not hesitate to back them with our Lauzon 35-year warranty.

What is a privilege retailer?

A privilege retailer is a premium retailer where you can have access to specials offers, promotions and exclusive products. Please ask your retailer for more details.

Living with your Lauzon hardwood floor

Why is the humidity of a house so important with hardwood flooring?

Keeping the humidity at recommended level is essential to a “healthy” home environment and for keeping a great hardwood floor. Wood is a natural material that reacts to changes in its environment. So it is important to keep humidity at recommended levels at all times, even when the home is unoccupied. Excess moisture causes wood to expand, and insufficient moisture causes it to contract.

Maintain a relative humidity in your home between :

  • 30-80% if you have an EXPERT Lauzon hardwood floor;
  • 35-65% if you have an engineered Lauzon hardwood floor;
  • 35-55% if you have a solid Lauzon hardwood floor.

Why have gaps appeared between the planks of my floor that weren’t there before?

Typically, ’gapping’ occurs when the humidity in the house falls below the recommended level. This causes a drying of the floorboards that results in slight shrinkage, creating gaps between the boards. You will often see this in the winter, especially in houses with dry heat. One way of mitigating the situation is to increase the humidity in the home.

What are the relative humidity conditions required for Lauzon square edges hardwood floorings?

Keeping the humidity at recommended level is essential to a “healthy” home environment and for keeping a great hardwood floor. Wood is a natural material that reacts to changes in its environment. So it is important to keep humidity at recommended levels at all times, even when the home is unoccupied. Excess moisture causes wood to expand, and insufficient moisture causes it to contract.

When you purchase a Lauzon square edge hardwood flooring, it is important to maintain the recommended relative humidity conditions between 35% and 65% in order to ensure the best product performance.

Should I have a humidifier in my home if I have hardwood flooring?

That depends a lot on the climate where you live and type of heating you use in your home. In more temperate climates with variable humidity they aren’t really required, but in cold, dry regions where homes are heated in winter, humidifiers can be very helpful, not just for the floors but for the comfort of people, plants and pets, too.

My flooring looks lighter or darker in color than the sample I viewed in the store. Is that normal?

Wood react to oxygen and light; so do the demo panels at retail store. Out of the box, your wood floor can be a slightly different color. Once installed, when exposed to light and oxygen, your wood floor (even treated with stains) will slowly match the panel you saw when you made your choice.

My Organik floor changed color. Is that normal?

The color tone characterizing the?Organik Hard Maple Natura is achieved using a natural reactive coloration process involving no use of pigmentation.

A gradual maturation will naturally occur following the product’s installation and its prolonged exposure to light. A more complete and rich appearance will be obtained once the maturation process is completed, approximately 12 to 18 months after installing the product.

The flooring sections hidden or less exposed to light (i.e. under a rug) could evolve in a different manner than the surfaces exposed to more light.

In a situation where boards have to be replaced following installation (i.e. localized damage), the newly installed boards will not show the same maturation status as the boards initially installed but they should reach an almost identical appearance once the maturation process has come to completion. It is however possible that a slight difference may persist over time considering the nature of the coloration process along with the natural variability of the wood itself and therefore, Lauzon do not warranty the complete seamless reproducibility between production lots that are more than one year (12 months) apart.

How can I protect my floor from scratches?

Use felt protectors or barrel-type coasters under all furniture to protect your floor against scratches and indentations. Do not use plastic coasters. The use of area rugs (around sink, dishwasher, under kitchen chairs and other similar areas) is strongly recommended to protect flooring from water and heavy traffic. Don’t forget to replace your felt protectors or barrel-type coasters often as they harden with time.

Beware of sharp objects and damaged high heels that can permanently scratch your floor. Spiked-heel shoes, especially those in poor condition, are highly damaging to hardwood floors. Encourage your family and visitors to remove them.

Refrigerators and other heavy objects should never be moved without proper floor protection. Place them on a rug, wrong side up, and slide the rug.

Cleaning your Lauzon hardwood floor

How do I clean my Lauzon floor?

Your Lauzon hardwood floor is durable and easy to maintain, with a few simple steps to care for it properly and ensure years and years of lasting beauty.

Regularly sweep or vacuum the floor to remove loose dust and grit. Install doormats at all entrances to protect flooring against abrasive dirt and moisture. Vacuum or shake out mats regularly. This is very important because small particles of loose grit act like sandpaper on the surface, wearing it down over time and dulling the gloss.

Always use a recommended hardwood cleaner and follow the instructions perfectly.
Never pour liquid cleaner directly onto your Lauzon floor. Steam and water will flow down between slats, penetrate the wood, stain it black. At worst, it will lift the coating, causing it to peel away.

Can I use a steam cleaner on the floor?

No! Never use a steam cleaner on a wood floor. The combination of heat and moisture and pressure could be very damaging to the wood. Always use a damp mop or cloth only. Steam will flow down between slats, penetrate the wood, stain it black. At worst, it will lift the coating, causing it to peel away.

Can I use a mop to clean my floor?

No! Never use a wet mop or cloth on the floor. It could be very damaging to the wood. Always use a damp mop or cloth only. Water will flow down between slats, penetrate the wood, stain it black. At worst, it will lift the coating, causing it to peel away.

Can I use wax, oil-based detergent or any general-purpose household cleaner to clean my floor?

No! Never use wax, oil-based detergent or any general-purpose household cleaner. These can dull or damage the finish, leaving a greasy film and making the floor slippery or tacky and more difficult to clean properly.

Lauzon and the environment

What is LEED??

LEED? is an acronym for Leadership in Energy and Environmental Design and a trademark of the U.S. Green Building Council (USGBC).

The LEED? Green Building Rating System was developed to measure the environmental and energy performance of buildings. It is used to promote, build, operate and certify sustainable development buildings and installations. The LEED? Green Building Rating System takes into account construction objectives within the framework of sustainable development strategies.

Please note that building products cannot be LEED?-certified; only buildings can. Lauzon products can be used for LEED credits in building projects.

What is the Lacey Act?

The Lacey Act is a conservation law in the United States. It protects both plants and wildlife by creating civil and criminal penalties for a wide array of violations. It prohibits trade in wildlife, fish and plants that have been illegally taken, transported or sold.

It has been amended several times. A 2008 amendment included an anti-illegal-logging provision which makes it an offense to trade in products made from illegally-sourced agriculturally-based products, including wood products like flooring. It also requires US companies to document the source of the woods they sell or use for manufacturing.

What about our exotic species?

When Lauzon buys exotic species, we only source them from reliable suppliers and we ensure that the supply chain respects all legal certification.

What is CARB?

The California Air Resources Board, also known as CARB or ARB, is the “clean air agency” of the government of California charged with improving air quality in this State.

CARB has the strictest formaldehyde emission level standard known and we are way under it.

Where are Lauzon floors manufactured?

The majority of Lauzon floors are manufactured in the province of Quebec (Canada) and most of the wood used to make the floors is harvested from Lauzon’s own responsibly managed forests. Lauzon does offer a limited selection of certain exotic woods and a select line of hand-crafted floors, but in all cases they are sourced from ethically managed forests and facilities and only comprise a nominal percentage of Lauzon’s overall offering.

What does FSC? stand for?

The Forest Stewardship Council? is an international organization that promotes environmentally appropriate, socially beneficial, and economically viable management of the world’s forests. FSC? guarantees that the wood products you purchase come from responsibly managed forests and verified recycled sources. All Lauzon hardwood made of Canadian maple is FSC?-certified – your assurance that the wood you are buying will be in the forest for generations to come.

Isn’t it more environmentally friendly to buy a synthetic floor that replicates the look of wood and keep the trees in the forest?

No. Laminate and vinyl replicas may look like wood, but they are made from petroleum based products manufactured from non–renewable resources. Wood is a renewable resource and selective harvesting actually benefits the forest. As trees grow, they transform carbon dioxide (CO2) into oxygen (O2). But once trees become mature, this process actually stops. Mature trees actually begin release CO2 into the atmosphere through decay or by burning in natural wildfires. By selectively harvesting mature trees and converting them into lumber for flooring, the carbon is actually stored indefinitely. And additionally, the removal of the trees provides more light and water for the young saplings which will actively transform carbon dioxide into oxygen. Plus natural, authentic floors like hardwood and stone can be enjoyed for several generations, outlasting any synthetic floor.

Caring about your indoor air quality

Why is indoor air quality important?

Because we spend so much of our time indoors (up to 90% according to Building Efficiency / Green Building) it is important that indoor air be free of harmful toxins. EPA – United States Environmental Protection Agency – found levels of about a dozen common organic pollutants to be 5 to 10 times higher inside homes than outside, regardless of whether the homes were located in rural or highly industrial areas. Their studies indicated that while people are using products containing organic chemicals, they can expose themselves and others to very high pollutant levels. Additionally, elevated concentrations can persist in the air long after product usage or activity is completed (for example: varnishing furniture, using paint strippers, installing carpet or resilient flooring, etc).

What are the most common household air contaminants?

Nitrogen dioxide, acetaldehyde and formaldehydes are the most common household air contaminants.

Nitrogen dioxide (NO2) is one of a group of highly reactive gasses known as “oxides of nitrogen” or “nitrogen oxides (NOx)”. Other nitrogen oxides include nitrous acid and nitric acid. Environmental Protection Agency’s (EPA) National Ambient Air Quality Standard uses NO2 as the indicator for the larger group of nitrogen oxides. NO2 forms quickly from emissions from cars, trucks and buses, power plants, and off-road equipment. In addition to contributing to the formation of ground-level ozone, and fine particle pollution, NO2 is linked with a number of adverse effects on the respiratory system.

Acetaldehyde is a widespread air contaminant that can be found in many household products. It is used in the production of fragrances (perfumes), flavours, pesticides, dyes, synthetic rubbers, disinfectants, lacquers and varnishes, photographic chemicals and room air deodorizers. It is also created as a result of cigarettes combustion. It is known to cause respiratory and eye irritation and in severe cases, pulmonary edema. It also exacerbates the effects of alcohol and is a central nervous system depressant.

Formaldehyde is one of the most well known and most toxic indoor air contaminant, sadly due to its abundance in common consumer products. It is used primarily in the production of chemical intermediates for adhesives found in the wood products, pulp & paper and synthetic vitreous fibre industries. It therefore can be found in especially high, sometimes alarming, concentrations in new residential constructions due to the relatively recent fabrication of the wood-based panels used for construction elements, cabinetry, furniture and so on. It is also used as a germicide, insecticide and fungicide. Other sources of formaldehyde include vehicle exhaust, off-gassing from formaldehyde-containing products as well as combustion from kerosene heaters, wood stoves and cigarette smoke. Epidemiological studies demonstrated strong evidence that it causes nasopharyngeal cancer in human, strong but not sufficient evidence that it causes leukemia as well as limited evidence that it causes sinonasal cancer. It is considered by the International Agency for Research on Cancer (IARC) as a Group 1 carcinogen.

Understanding your Pure Genius floor

What is Pure Genius?

Pure Genius is a purifying agent made of titanium dioxide (TiO2) integrated into Lauzon’s TITANIUM floor finish. Activated by natural or artificial light, it breaks down toxic contaminants on contact (formaldehydes and other pollutants present throughout the home) and transforms them into harmless molecules. Its constant and consistent action is so effective that over time, it makes indoor air up to 85% cleaner.

What does Pure Genius do?

  • Pure Genius cleans the air of Volatile Organic Compounds (VOCs), making for a safer environment.
  • Pure Genius cleans the air of airborne compounds causing odours, making your living space fresher.
  • Pure Genius cleans the air and floor of bacteria and micro-organisms, making for a healthier living.
  • Pure Genius renders the surface of your floor hydrophilic, making your floor look cleaner.

Is Pure Genius safe?

Pure Genius is completely inert and safe. The main agent used in Pure Genius, TiO2, has been used as a white pigment from ancient times, and is at present used in everyday products such as paint and toothpaste, and thus.

Who invented the technology behind Pure Genius?

Pure Genius employs patented photocatalytic technology – the result of advanced research in nanotechnology by a joint venture between the Swedish firm V?linge and the Danish firm Photocat AB. Always striving to innovate, Lauzon is the first manufacturer in the world to incorporate this technology into hardwood flooring.

How is having a floor with Pure Genius like having 3 trees in my home?

All plants, including trees, have the ability to absorb and break down harmful airborne toxins such as NOx (Nitrous oxides coming from car exhausts) and formaldehyde (emitted by many household items as stated above) among others. Third-party, scientific laboratory tests have proven that under normal lighting conditions, 10,000 square feet of flooring with Pure Genius has the equivalent purifying effect of 22 deciduous trees! This translates to about 1 full-grown mature tree for every 454 square feet of flooring. Average house size being 1,377 square feet, it translates into 3 trees.

What about fresh air from outside?

It is true that Pure Genius will never replace the need to get fresh air into the room by opening the window. But it is a fact that more and more houses suffer from sick building syndrome and bad indoor climate. To help improve the environment in these homes and thus improve the lives of the people living there, Pure Genius is an obvious choice when thinking about renovating your home.

Why Active Flooring?

Around the world, and particularly in Europe, there has been an increase in the number of manufacturers that are launching ‘active’ surfaces. For example, several products are commercially available that feature light-activated agents including ceramic, luxury vinyl, exterior cladding, paint, glass and more.

Why is flooring with Pure Genius different from other floors on the market claiming to be good for Indoor Air Quality (IAQ)?

Other flooring manufacturers of laminate, resilient flooring, carpet, and even engineered hardwood, presently only take measures to reduce VOC emissions of their product; this is not treating the core problem. Floors with Pure Genius remove VOCs and toxins from the air that may be present from any number of common household sources such as pressed wood (in your cabinets), exhaust fumes from a connecting garage, paint, adhesives and varnishes, and tobacco smoke or smoke from fireplaces and wood-burning stoves. For a complete listing, consult the Health Canada or EPA websites:

What products are available with Pure Genius?

Pure Genius is a built-in feature of all Lauzon’s Designer and Ambiance Collection flooring series (except Homestead and Urban Loft series), as well as all square edges and Herringbone floorings. ?It is also offered as an option on the rest of the?Ambiance?Collection hardwood floors. (Please consult your nearest retailer for more details.)

Are the complementary floor moldings enhanced with Pure Genius?

The stair nosing, reducers and transition strips are designed to match the color and texture of the floor but do not have the Pure Genius air purification property.? The stains cans do not have the Pure Genius property either.

Living with your Pure Genius floor

If Pure Genius transforms toxic chemicals into water and carbon dioxide, will water droplets appear on the floor? Isn’t CO2 a greenhouse gas?

There are negligible amounts of water that result from the process and this small amount of water will be absorbed into the surrounding air. The amount of carbon dioxide generated by Pure Genius is less than the amount of CO2 released by the average person per day. CO2 (exhaled from human respiration) is also sometimes misinterpreted as CO (carbon monoxide: emitted by car exhausts, among other sources, and very toxic, even in small quantities). Pure Genius process will degrade CO into H2O and CO2 to create a healthier environment.

How long does it take for Pure Genius to start working? And how long will it last?

Under normal lighting conditions (either artificial or sunlight), it takes approximately 30 to 60 days for hardwood floors with Pure Genius to degrade contaminants and establish inside your home an air purification equilibrium resulting in an air purity level that is the same as or better than outdoor air. Hardwood floors enhanced with Pure Genius effectively purify the air for as long as the surface finish lasts.

What if the finish is scratched?

Small scratches will not affect the overall effect of Pure Genius because the action will only be diminished in proportion to the area where the coating is affected, which will most likely be less than a fraction of a percent.

Hardwood floors enhanced with Pure Genius effectively purify the air for as long as the surface finish lasts. Sanding, on-site refinishing, or staining will nullify the air purifying effects; however, local normal usage and wear and tear will only slightly affect the process, leaving it efficient for as long as the original floor surface is intact. And because it is a Lauzon floor, your hardwood’s original appearance will remain intact and beautiful for many years of enjoyment.

Is Pure Genius working in normal interior lightning conditions?

Yes. One of the new things that make Pure Genius attractive is that we use a unique patented titanium dioxide formulation called ACTiO2TM that is capable of absorbing light in both the visible range as in the UVA range.

Unmodified titanium dioxide can absorb/utilize light up to 388 nm, meaning it can only use UVA light. The titanium dioxide used in Pure Genius can use light up to 535 nm and thereby not only utilize UVA light but also a significant part of the visible spectrum

Are the UV rays penetrating house windows?

It is true that window glass filtrate light. But in general normal window glass is partly transparent to UVA light (300-400 nm) and with ordinary window glass approximately 90 % of the light passes above 350 nm and it blocks around 90 % of the light below 350 nm. Meaning there is plenty of natural light to trigger the Pure Genius effect in a room with windows despite the filtration of the most dangerous UV light rays by advanced glass technology.

What about real life conditions?

It is true that the ‘real life effect’ is depended on several parameters such as concentration of the pollutant, the light intensities, humidity airflow, area of Pure Genius floor compared to volume of the room etc. However, the Pure Genius effect is quite strong and should bring an improvement to most interior environments.

If Pure Genius works so well, then why isn’t there a warranty?

Because every living environment is unique, Lauzon cannot put an absolute number on the impact Pure Genius will have in your house. The efficiency of Pure Genius depends on light, air circulation and the quantity of contaminants present in the home. Each house has its own air exchange rate and contains variable levels of indoor contaminants – such as furniture, the quantity of synthetic floor coverings, whether or not you have smokers in the house and several other factors. You can, however, be sure that your air quality will be significantly improved, as we are demonstrating this via customer testimonials and third party testing using well established world-renowned scientific methods.

If a floor is covered with furniture and other obstacles, will this reduce the efficacy of Pure Genius?

Pure Genius requires lighting to work optimally, so the more the floor is covered with objects the less surface area there is to work on air purification. And conversely, the greater the surface area per cubic volume in a space covered with Pure Genius, the more effective it is at cleaning the air. Laboratory testing has demonstrated that hardwood flooring with Pure Genius is currently the most effective indoor air-purifying photocatalytic process on the market (all product categories considered). This means that flooring with Pure Genius is still highly effective at purifying the air, even if some of the flooring surface is covered or is unexposed to light.

Be creative – use hardwood enhanced with Pure Genius beyond just your floors – use it on walls, ceilings, or make a DIY project like a bookshelf, media centre, or headboard.

What about cleaning?

Always use common recommended hardwood floor cleaning products. It is never recommended to wax or wash a hardwood floor with soapy or oily product. However, should you have washed the floor inadequately and created an oily residue, Pure Genius will only be slowed down and will come back to its full capacity once that residue has been removed.

If I already have an air exchanger, what is the benefit of having a floor with Pure Genius?

Because buildings, particularly in Northern climates, are built so airtight, air exchangers have become very important in improving indoor air quality. However, the incoming air can only be as pure as the outdoor air and increasingly the outdoor air has higher pollution levels, especially in urban regions. An air exchanger will actually ensure a continuous circulation of air so it will in fact work in tandem with Pure Genius to ensure optimal purity levels.

In addition, Pure Genius presents some other useful consumer benefits such as an easy-to-clean surface and one that will inhibit the growth of mold, mildew, bacteria and viruses. All this plus the inherent value of having a noble wood floor to grace your home make Pure Genius a wise investment.

Safety of your Pure Genius floor

I have read that TiO2 is a potential carcinogen? Is that true?

TiO2 is produced and used in the workplace in varying particle-size fractions, including fine and ultrafine sizes.

The risk for cancer, particularly lung cancer in mice, is only of a potential concern for ultrafine or nano-sized TiO2.

TiO2 used in the making of Pure Genius is neither of these particle sizes and it is completely encapsulated in the finish so it is therefore harmless.

Source: Japanese Journal of Applied Physics, 2005
Source: Canadian Centre for Occupational Health & Safety

I have read that the EPA is conducting a review of nanomaterials such as TiO2. What are the implications?

Nanomaterials are being used in more than 500 consumer products and the number is expected to grow. By 2015, it is estimated that consumer products with nanotechnology applications will value $1 trillion on the world market. Nano-sized particles, such as TiO2, Nano silver, Carbon nanotubes and Micronized iron are currently undergoing a thorough review for possible effects these nanomaterials have on human health and the ecosystem. Specifically, research will determine if there are environmental hazards and how these materials may be modified or managed to avoid potential human health or ecosystem effects.
Source: United States Environmental Protection Agency 2013.

Is the TiO2 used in Pure Genius harmful?

No, the TiO2? used in Lauzon Pure Genius technology is not harmful. TiO2 has been used as a white pigment dating back centuries. It is readily available, chemically stable and harmless1.

TiO2, is used extensively in many commercial products, including paint, cosmetics, plastics, paper and food, as an anti-caking or whitening agent. It is also used in cosmetic and skin-care products, and it is present in almost every sunblock, where it helps protect the skin from ultraviolet light2. It is produced and used in the workplace in varying particle-size fractions, including fine and ultrafine sizes.
1Source: Japanese Journal of Applied Physics, 2005
2Source: Canadian Centre for Occupational Health & Safety

What about when the homeowner decides to re-sand their floor? Can the TiO2 dust pose health risks?

Hardwood floor site finishing and resanding is a common practice and the sanding of floors with Pure Genius does not pose any additional health risks than a floor without Pure Genius. When working with dust, (like when sanding a floor) there are several safety tips one can take to minimize inhalation:


How can the floor purify the air if the TIO2 is encapsulated into the finish?

The way Pure Genius is applied is a very tricky operation, which renders it harder for the competition to actually get their hands on the technology. To put it in simple words, the TiO2 molecules are for most parts bound to the coating while the upper ends of the molecules are exposed to the air, a meticulously controlled migration process achieves this, which is part of the application recipe.

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