Smart Floor

Every day we take over 20,000 breaths. Often the indoor air we breathe is vastly more polluted than the air outside, five to ten times according to some estimates. This is due to the fact that we live in increasingly air-tight environments that contain many sources of indoor pollution. Building materials, furnishings or common household products can continuously emit toxic contaminants, the most common of which being formaldehyde.


Household Contaminants


  • Vinyl floors
  • Cabinets and composite wood products
  • Hidden mould
  • Paints
  • Air fresheners and candles
  • Beauty products
  • House cleaning products
  • Spray products


  • Adhesives and varnishes from flooring
  • Carpets
  • Dry-cleaned clothing or dry-cleaning plastic bags
  • Fabrics and curtains
  • Furniture
  • Mattresses and pillows made of synthetic materials
  • Paints


  • Vinyl or laminate flooring
  • Hidden mould
  • Cooking and frying oils
  • Cleansers and disinfectants
  • Air fresheners and candles
  • Cabinetry
  • Paints
  • Solvents

Living room

  • Carpets
  • Adhesives and varnishes from flooring
  • Composite wood products
  • Furniture
  • Fabrics and curtains
  • Wood-burning stoves
  • Newspapers
  • Fireplace


  • Fuels and petrol
  • Automotive products
  • Glues and adhesives
  • Solvents
  • Stored paints and chemicals
  • Vehicle exhaust
  • Sports supplies

Laundry Room

  • Vinyl floors
  • Cabinets and composite wood products
  • Hidden mould
  • Paints
  • Air fresheners and candles
  • Detergents and fabric softener sheets

importance of indoor air quality

We typically spend 90% of our time indoors and 14 hours a day at home. This is why the quality of the air in our home is something we should all be concerned about. Poor indoor air quality can lead to a host of ailments, including allergies and asthma.

Children are particularly susceptible to the effects of air quality on health. To protect our children’s health, it is essential to reduce their exposure to chemicals. Children exposed to a strong emission of VOCs are 4 times more at risk of suffering from asthma than other children. It’s alarming when you know that over the past 10 years, the number of children with asthma increased by 160%.

To make sure that the indoor air you breathe is healthy, choose materials and products that emit the lowest possible amount of pollutants. Our commitment to continuous improvement, aesthetic perfection and environmental responsibility and sustainability is epitomized in our latest offering, Pure Genius, the world’s first smart hardwood floor.

child hardwood flooring pure genius Lauzon

What is Pure Genius?

All our floors are manufactured without solvents, volatile organic compounds or formaldehyde and meet the strictest standards for toxic emissions. Our floors with Titanium finish go even further in striving for purity through our exclusive advanced technology, Pure Genius. Pure Genius is a light-activated, air-purifying agent made of titanium dioxide, which is integrated into Lauzon’s Titanium floor finish.

A built-in feature of all Lauzon’s Designer and Ambiance Collection flooring series (except Homestead and Urban Loft series), as well as all square edges and Herringbone floorings. ?It is also offered as an option on the rest of the?Ambiance?Collection hardwood floors. (Please consult your nearest retailer for more details.)

Prolonged Effectiveness

Pure Genius works constantly, without any loss of performance over time for as long as the finish lasts. Pure Genius improves the indoor air quality of your home without compromising the quality and appearance of your hardwood flooring. It makes the air in your home up to 85% purer. It’s pure genius!

How does it work?


Pure Genius works all on its own. Natural or artificial light activates the titanium dioxide in Pure Genius, setting the air-purifying agent in motion.


The air circulation generated by your movement through a room or a fan is all that’s needed for the toxic contaminants present in the air to enter in contact with the active Pure Genius nanoparticles.


The active nanoparticles in Pure Genius decompose toxic contaminants in the air (formaldehyde and other pollutants) and convert them into harmless water and carbon dioxide molecules.

The Multiple Benefits

Pure Genius helps improve your health and those who share your home in several ways while bettering air quality:

  • Perfect floor for families with kids
  • The only air-purifier hardwood floor in the world
  • Makes the air in your home up to 85% purer
  • Reduces symptoms of respiratory (asthma & allergies) and immunosuppressive disorders
  • Actively suppresses potentially carcinogenic emissions (formaldehyde, solvents, volatile organic compounds and other air-borne pollutants)
  • Decomposes up to 99.6% of bacteria, viruses and mold
  • Reduces stubborn odors (cooking, smoke, pets, etc.)
  • Disperses hardwood floor cleaners more easily, giving you cleaner floors

Pure Genius Awards

Pure Genius has been recognized by the industry’s best:

Read more

The Proofs

Pure Genius has been repeatedly tested in expert independent North American and European laboratories to prove the performance of the technology. Read more

A clever photocatalytic floor

Pure Genius is a real smart hardwood floor compared to other photocatalytic technologies.

  • Pure Genius is effective with visible light (natural and artificial), while most photocatalytics technologies available only react with natural sources (sun).
  • The active components of Pure Genius are concentrated directly on the air-flooring interface, maximizing air contact and therefore amounting to a more effective photocatalytic action. This is in comparison to, for example, photocatalytic paints, cement, asphalt or ceramics, in which the additive is diluted within the whole body of the material and not on the surface where it is actually working.
  • Lauzon is the only manufacturer in the world to offer this technology in hardwood flooring.
  • Pure Genius air purifier floor is the result of years of research in a joint venture between the Swedish firm V?linge and the Danish firm Photocat AB. Lauzon is solely licensed by V?linge Photocatalytic AB to use their photocatalytic technology ACTiO2TM.

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